Thursday, July 25 | 4pm-5:30pm | $5
Strategic marketing in the Digital Age
If your business already has social media linked to a website, you are on the right track! Now more than ever, social media plays a large role in creating a sustainable business. In 2014, 92% of marketers claimed that social media was important for their business. (https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#36baee181f80).
But these platforms have grown in size and many depend on them to connect, market, and advertise. So with more users now than ever turning to social media to learn about businesses, it is time to evaluate your social media marketing approach.
Social media marketing leads to increased brand awareness, better search engine rankings, higher sales conversions, and more. It also creates an opportunity to interact directly with your customers on platforms where they already are active.
While many of us have personal social media accounts, business accounts require a different way of thinking. By being strategic in the frequency and type of posts sent out, your business will be able to control your image and direct your customers where you need them to go. Establishing your marketing plan is crucial to ensuring that your business’s image remains what you want it to!
Social media is not a passive marketing tool, but rather one that is constantly evolving with endless opportunities to engage in real time. But where should your business even begin? How much time is too much?
Join us on Thursday, July 25 from 4-5:30pm for Techno Talks: Ramping Up Your Online Business Presence and find out! Following a brief presentation, there will be plenty of time to talk about YOUR specific business questions and needs.
NOTE: This session is geared toward business owners who already have social media profiles and working knowledge of social media.